Great article written by my RockStar SEO guy, Micheal Brennan for Design Wizard. It was an honor to be included!
When we set out to write a post on the top social media marketing tools available in 2018, we thought that it would be almost impossible to test out every one of the best tools on the market.
With that in mind, we decided instead to ask some of the best social media marketers in the world, which tools they use, and the answers that we got were very surprising.
In fact, the “tool” that got the most votes isn’t necessarily known as a social media marketing tool at all. It’s almost a Swiss army knife because its got so many uses and combines data from all of the different platforms and traffic sources. Yes the tool that just over half of our experts chose as their number one tool for social media marketing, is Google Analytics.
Another surprise was in the number of people who chose Facebook Live as one of their go-to marketing tools. Facebook is advocating for video more often, and one of the last places on the platform where businesses can still benefit from organic reach is through Facebook live.
Of the “actual” social media marketing tools on the list, the highest rated was Buzzsumo. Which isn’t much of a surprise when you consider that the tool has so many uses, and can really give you a pulse of what’s going on in your niche, by seeing what kind of posts are being shared and who is sharing them. As well as that, you can identify influencers to build relationships within the hope of amplifying your content and/or your business.
Some of our experts have used Facebook live to grow their social following by massive numbers. Going live during meetings, interviews and any other time that it’s worth. Our friend Billy Gene even goes live to answer marketing questions, when he’s getting his weekly haircut in the BGIM office!
The tools available today to help you market your business on social media are extremely powerful. There are tools that save massive amounts of time by allowing you to schedule posts. There are tools that can curate relevant content for you to review and share with your audience. There are tools that can help you identify influencers to share your own content with. In the fast paced environment that is the modern workday, each tool that our experts mentioned is useful, and each tool mentioned is extremely powerful in its own right.
So with all that said, let’s get into it and learn which tools the smartest marketers in the room (and probably the world) are using every day to grow their businesses.